LetTheAudienceDecide
We're a community entertainment channel on YouTube. Built and run by experienced creatives across British film, TV, Radio, and Theatre with 25+ years each, of professional experience. We're here to sharpen our edge, with no broadcast commissioner to tell us no. This is a new era of artist and brand collaboration, giving every story the chance to find its audience.
Founded by Tanya Franks (The Game 2 - Top of streaming charts, Pulling - Bafta nominated, Eastenders), Matt Lipsey (Ted Lasso, Inside No. 9 - Bafta Winning) and Nicky Badenoch (Launched BBC iPlayer, M&S Twiggy, Co-founded Genie, AI Talent Matching Platform).
SOME OF THE WORK OUR COMMUNITY HAS MADE, OR STARRED IN....
AMatchMadeInHeaven
The broadcast commissioning model is broken, so it's time for a new way to bring content to audiences. We invite our brand members into the writers' room with our artist members to co-develop and enhance the entertainment value of their ideas. Together, we bring new formats to audiences that win attention. Because genuine entertainment sells.
OUR BRAND MEMBERS SEE THE CONTENT CURRENTLY IN DEVELOPMENT BEFORE ANYONE ELSE
OurMission
TO MAKE IT POSSIBLE FOR EXPERIENCED CREATIVE TALENT TO DEVELOP THEIR WORK WITH A BRAND PARTNER, AND DISTRIBUTED TO THE RIGHT AUDIENCE.
HowItWorks
An artist brings a format idea.
We match the artist to a brand.
Artist and brand co-develop the idea together.
Contracts are issued.
The format is shot.
Our distribution engine amplifies the content to the right audience on YouTube, delivering real media value and ROI.
The audience feeds back, and the format evolves.
Feedback sharpens the next idea
YouTube
Where
We're making our shows and formats shoppable. Audiences enjoy what they're watching, spot something they love ("I love Shelley's blouse, I'd like to buy that") and tap the product tag to shop it. This is entertainment commerce. Product tagging already works on YouTube. It just hasn't reached long-form entertainment, YET! That's the opportunity, and it's only getting bigger with 94% of UK adults already using YouTube.
